Helping small businesses build high-performing teams

I help leaders create systems that grow people and profits.

Katie Murray

People Strategy Coach

Discover Clarity

No more second-guessing your leadership decisions. You’ll finally understand what’s broken—and how to fix it—with a simple system that fits your business. When you gain clarity, every decision gets easier and growth gets faster.

Employ Systems

Build a business that works, even when you step away.

This isn’t Corporate HR. These are plug-and-play tools and strategies made for scrappy, growing businesses like yours. Tested and tweaked over a decade of putting them to play in the frontline operations across multiple industries.

Empower Your Team

With a clear people strategy, your team knows what to do, how to do it, and why it matters. No more hand-holding.

Your business becomes a magnet for top talent. Because when you build people the right way, they build the business for you.

You’re leading—but it feels harder than it should.

You didn’t sign up to be a therapist, referee, or fire marshal—but somehow, you’re all three. Maybe you’ve got:

  • Employees who need constant hand-holding

  • Great hires who don’t stick around

  • Awkward 1-1 moments you’re just hoping they forget

  • A growing to-do list of conversations you’re avoiding

You care about your people, but right now… you’re frustrated, stretched thin, and starting to wonder if you’re the problem.

You’re not the problem. You’re just missing a playbook. Let’s build it—together.

Not sure what’s working—and what’s quietly costing you time, money, and sanity?

Get your People Strategy Score and find out where your leadership systems are helping (or hurting) your growth.

If you run a small business and feel like your team is driving you a little bit crazy…You are not alone. And your people? Probably not the problem. 

The real issue? 

You’ve been trying to lead without a system. And it’s costing you time, money, great people, and—let’s be real—probably your sanity.

Most business owners are expected to hire, onboard, manage, handle drama, give feedback, on top of running the business…all without a single day of leadership training.

I get it. 

You started this thing to do meaningful work. But instead of building a team that drives growth, you’ve become the glue holding everything (barely) together.

The truth is: Your team is only as strong as your people strategy.
And right now? You’re making it up as you go. But it doesn’t have to be that way.

Hi, I’m Katie—People Systems Coach and former Fortune 500 HR Leader. 

I’ve built high-performing teams at scale, and now I help small business owners like you do the same—without becoming a corporate robot.

Together we’ll build:

✔ Hiring + onboarding systems that set the tone

✔ Leadership rhythms that stick

✔ A system that teaches employees to think like owners

✔ A team culture that attracts great people who want to stay

All custom-fit to your business, your mission, and your leadership style.

If you’re tired of winging it and ready to lead with confidence, (and way less stress), let’s talk.

Trusted by Leaders Across Industries

  • "Katie is a consummate professional who moved the needle implementing manager development, corporate goal tracking, and much more. A true strategic resource that made an immediate impact on our entire organization."

    Bill, VP Operations, Anschutz Exploration

  • "Katie championed our efforts to develop a positive and inclusive workspace, which led to significant improvements among the team that is now considered a world-class organization within the Nestlé business units. Katie was a large part of that transformation."

    Louis, Plant Manager, Nestlé Purina

  • "Katie is extremely knowledgeable in her field and brings a level of calm confidence to the leadership team. She approaches difficult conversations head on with direct, open dialogue while honestly connecting with people. She is genuine and a strong business partner."

    Craig, Director, The J.M. Smucker Co.

  • "Katie helped us implement a senior leadership development plan and was instrumental in building out various departments. She streamlined our goal tracking and built accountability."

    Chad, Controller, Anschutz Exploration

  • "Katie’s ability to communicate effectively, listen to concerns, and provide practical solutions made her a valuable asset to our team. Katie’s sound judgement and decision-making skills make her a natural leader who can manage complex issues."

    Michelle, Sr. Manager, Centennial Resource Development

  • "Katie is helpful, organized, thorough, and knowledgeable. She thinks outside the box and implements creative and practical solutions to challenging problems."

    Holly, Operations Manager, The J.M. Smucker Co.

  • "Katie is a true professional in people strategy. Her approach is organized, logical, and data-driven. She is a great partner to any leadership team and will--without question--make an immediate positive impact."

    Keelen, Sr. Director, Anschutz Exploration

  • "Katie puts the vision of the company first. She helped us align our objectives and put systems in place to ensure benchmarks were tracked and calibrated. Katie is results-driven and not afraid to lean in when needed. A highly talented strategic professional."

    Emily, Director, Anschutz Exploration

Stop spinning your wheels. Start leading with confidence. 

If your business can’t run without you, you don’t own a business—you own a job.

Let’s build a simple plan to lead better.

Step 1

Diagnose the real problem

We’ll spot where your people systems are breaking down—whether it’s hiring, communication, accountability, or leadership habits.

No judgment. Just clarity.

There’s a winnable system for each.

Step 2

Get the plan & support

You’ll get expert guidance, templates, and plug-and-play resources for every core people system that you can drop straight into your business—so you can stop guessing and start leading.

This isn’t more busywork. It’s momentum.

Step 3

Lead with ease—and actually enjoy it

Watch your team show up, step up, and thrive.

You’ll be building a high-performance team, creating repeatable processes, and finally stepping into the CEO role without micromanagement or burnout.

You don’t need to overhaul your team.
You need a better way to lead them.

If your business can’t run without you, you don’t own a business—you own a job.

When every decision bottlenecks at the top, growth grinds to a halt. Chaos creeps in. Meetings drag. New hires stall. And you spend more time putting out fires than building your future.

These tools and coaching are built for real-world business—not theory.

They’ve worked everywhere from Fortune 500s to family-run shops—and they’ll work for you too.

Let’s talk about what’s really going on with your team—and how we can fix it.

You’re not a bad leader.

You’ve just never had a playbook.
Let’s build one together.

5 Leadership Mistakes Costing You Time, Talent, and Profit

Grab the guide and start avoiding the leadership traps most business owners don’t even realize they’re in.

What if leadership actually felt good again?

Picture this:

  • Your team is engaged, accountable, and solving problems without your constant input.

  • You’ve got real systems for hiring, onboarding, and performance—and they actually work.

  • Conversations are clear. Expectations are met. People step up.

  • You spend more time growing the business—and less time wondering why no one reads your emails.

  • Your leadership style finally feels aligned, confident, and respected.

You’re no longer the firefighter. You’re the leader your business actually needs. And you're building something you're proud of—with people who are proud to be part of it.

And if nothing changes?

  • You’ll keep burning out while your team stays stuck.

  • Your best people will leave—not because of the work, but because of the chaos.

  • Hiring will stay reactive. Onboarding? Still clumsy and inconsistent.

  • Performance issues will drag on because no one knows what “good” looks like.

  • And leadership will continue to feel like survival—without a playbook.

You started this business to do something meaningful.

Don’t let broken systems hold you back from building the team—and the life—you actually want.

Not quite ready to chat? No problem. Start here…

Get your People Strategy Score. Take the 10-minute quiz to find out where your leadership systems are helping—or quietly hurting—your growth.